For Our Homeowners
We Build Reputations
Owners choose In The Sun because we treat their investment like a brand — not a booking number.
• Owner-first transparency — your accounts, your reviews, your business
• Proactive revenue strategy backed by real market data
• Relentless guest experience standards that protect your asset long-term
• Hands-on management with real accountability
• A proven 5-star system that drives repeat guests and higher demand
We believe the best marketing is execution. When guests are cared for at an elite level, reviews follow. When reviews compound, revenue and property value follow.
STRategic Services
At In The Sun Vacation Rentals, we don’t believe great results come from hands-off management. They come from showing up.
We go beyond traditional property management by delivering hospitality-driven experiences that guests remember and owners trust. With 381 five-star reviews, our reputation is built on obsessive responsiveness, thoughtful home preparation, and consistent execution — not long-term contracts or hidden fees.
Our engagement model is simple and owner-first.
No long-term commitments. No hidden fees.
Just proven systems, full transparency, and accountability from day one.
From initial market analysis and revenue strategy to full implementation and daily operations, we act as a true partner in your investment — not just a service provider.
Rooted in a family-based ethos, we manage every home as if it were our own. That means meticulous attention to cleanliness, proactive maintenance, hands-on guest communication, and thoughtful touches that elevate stays from “good” to five-star. Guests feel the difference, and owners see it reflected in stronger reviews, repeat bookings, and long-term asset protection.
By leveraging industry-leading technology, dynamic pricing, and local market expertise, we maximize revenue while handling every detail — compliance, maintenance coordination, guest support, and performance oversight — so you can enjoy peace of mind without sacrificing control.
We don’t manage properties at scale.
We deliver excellence consistently.
Proudly serving the St. Augustine and beyond.
Owner-First Hospitality Management
Our full-service STRategic cohosting management solution turns your property and investment into a passive income stream by managing guests, cleaners, and maintenance, while you collect the cash flow. We handle OTA management, listing optimizations, pricing strategies, and guest communications to ensure 5-star experiences and hospitality service. Additional services include cleaning coordination, inventory management, reservations, check-ins/outs, SEO optimizations, owner reporting, and marketing.
5-Star Hospitality
5-star hospitality is more than a promise—it's our standard. We are committed to delivering exceptional guest experiences that reflect the highest level of care and attention to detail. From the moment guests book with us, they are treated to personalized service and prompt, friendly communication. Our properties are meticulously maintained, offering a pristine and welcoming environment complete with premium amenities. We go above and beyond to ensure every need is met, providing thoughtful touches like high-quality toiletries, luxury linens, and local recommendations to enhance their stay. By creating memorable and seamless experiences, we ensure guests leave with lasting positive impressions and a desire to return. 5-star hospitality isn't just about meeting expectations—it's about exceeding them.
Increase Revenue
Maximizing your rental income and maintaining high occupancy rates are our top priorities. We employ advanced pricing strategies and dynamic pricing models to ensure your property is always competitively priced and attractive to potential guests. Our team conducts thorough market analysis to stay ahead of trends and demand, allowing us to adjust rates and implement special promotions that capture the interest of travelers. Through meticulous revenue management, we optimize your property's financial performance, ensuring every booking contributes to your bottom line. With In The Sun, you benefit from our expertise in keeping your calendar full and your revenue soaring, all while providing an exceptional guest experience.
Vendor Management
We understand that the key to a successful rental property lies in immaculate maintenance and cleanliness. We expertly manage vendors, including cleaning teams and maintenance professionals, to ensure your property is always in top-notch condition. Our dedicated team coordinates and oversees all cleaning schedules, guaranteeing your home is consistently sparkling clean and welcoming for every guest. We also handle routine and emergency maintenance, ensuring that any issues are swiftly and efficiently resolved to maintain the highest standards of quality and comfort. With In The Sun, you can trust that your property is in capable hands, leaving you worry-free and confident in the care and upkeep of your investment.
Design
ROI by Design
We believe that exceptional design is key to creating unforgettable short-term rental experiences. Our design approach combines functionality with aesthetic appeal, ensuring every space is both visually stunning and perfectly suited to meet the needs of modern travelers. The right design brings more bookings which means a higher Return on Investment.
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Property design consulting
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Source furnishing
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Photoshoot guidance and staging
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Property analysis per design
Revenue
Profits in Paradise
Revenue growth doesn’t come from pricing alone — it comes from positioning, performance, and reputation.
While results vary by property, many of our owners experience a 20–30% increase in revenue after transitioning to In The Sun. Not because we chase discounts or overbook calendars, but because we elevate how a home is presented, priced, and experienced.
We optimize listings to perform within platform algorithms using professional copy, high-quality photography, and market-driven positioning that attracts the right guests — guests who stay longer, treat homes with care, and leave five-star reviews. Those reviews compound visibility, drive demand, and unlock stronger pricing over time.
Our revenue strategy balances rate integrity and occupancy, ensuring your home is competitively priced without being undersold. The goal isn’t just more bookings — it’s better bookings that protect your asset while maximizing returns.
• Data-driven pricing strategy tailored to your property
• Ongoing revenue management and seasonal optimization
• Listing optimization built for search visibility and conversion
• SEO-focused copywriting and platform ranking tactics
• Strategic promotions designed to fill gaps without eroding value
STR Properties
Under Management
Words From Our Guests
Frequently Asked Questions
Check-in is at 4 pm and check-out is 10 am.
Firm: Full refund for cancellations up to 30 days before check-in. If booked fewer than 30 days before check-in, full refund for cancellations made within 48 hours of booking and at least 14 days before check-in. After that, 50% refund up to 7 days before check-in. No refund after that.
Hospitality, Rooted in Experience
Who We Are
At In The Sun, we believe five-star stays aren’t about fancy buzzwords — they’re about showing up.
That belief comes from experience, from family, and from being deeply rooted in St. Augustine long before this became a business.
I’m Seth Balogh. While I’m originally from Michigan, St. Augustine has been part of my life since childhood. I’ve vacationed here for as long as I can remember, had family living here my entire life, and learned to swim, surf, boogie board, and fish along these beaches. This place shaped who I am — and ultimately, how we approach hospitality.
In 2022, my wife and I began our real estate journey with the same trust many owners place in property management. That trust was broken. What we experienced was hands-off oversight, poor communication, and a lack of care for both the home and the guests — something we knew immediately didn’t align with how we wanted our family’s investment treated.
So we did what felt natural: we stepped in ourselves.
Together, as a family, we learned what true hospitality looks like. We focused on meticulous cleanliness, immediate communication, and the small, thoughtful details that make guests feel genuinely welcomed — especially families traveling with children, just like ours. Through that process, we realized there was a clear gap in the St. Augustine market.
Owners didn’t need another property manager.
They needed a team that cared as much as they did.
That’s how In The Sun was born.
Today, In The Sun is a family-driven hospitality company built on trust, responsiveness, and accountability. We combine thoughtfully designed homes, obsessive cleanliness, and near-instant guest support to create stays that families actually feel. With 381 five-star reviews and counting, our reputation reflects the care we put into every home and every guest experience.
This isn’t hands-off hosting.
This is hospitality done right — built together, as a family.
